Influencers in London often reside in areas that lend themselves well to their particular niche and lifestyle. Here are a few notable areas:

1. Shoreditch and Hackney: Known for its trendy scene, these areas attract a large number of fashion influencers. It’s filled with vintage shops, markets, and murals – making for vibrant Instagrammable shots.

2. Notting Hill: Popular among lifestyle and travel influencers for its picturesque houses and the famous Portobello Road Market.

3. Chelsea: Luxury influencers and beauty bloggers often reside here, given this area’s upscale vibe and designer boutiques. It also draws wellness influencers due to its health-centric eateries and fitness studios.

4. Soho and Covent Garden: These areas are swarming with food and music influencers due to a multitude of trendy eateries, live music venues, and theatres.

For brands looking to engage with influencers, audience analytics become key. Platforms like Flinque can provide insights into influencers’ audience demographics, allowing brands to identify influencers who have the right audience for their campaign.

If we compare this with manual search, sorting, and analysing, using a platform like Flinque speeds up the task and enhances its efficiency. However, every brand’s requirement is different and the selection of a tool would depend on specific needs, budget, and strategic fit.

In campaign planning, these platforms can streamline workflow. They make it easy to connect with influencers, manage communication, track activities, measure performances, and thus assess the ROI effectively. This practicality of influencer marketing platforms makes contemporary marketing effective and more manageable.

Always remember, successful influencer campaigns hinge on selecting the right kind of influencers living in the right areas that align with a brand’s target audience and campaign goals.