The timing for influencer outreach during campaign planning would depend on several factors.

1. Understand the Campaign’s Objectives and Timeline: Knowing the campaign’s goals and timeline, including key dates and deliverables, can help identify the best time to initiate influencer outreach. Engagement should ideally begin in the planning phase to allow ample time for influencers to understand the campaign, create their content, and schedule it for uploading.

2. Thorough Influencer Research and Discovery: Use an influencer marketing platform, like Flinque, for creator discovery, audience analytics, and planning the campaign workflow. Comprehensive research takes time but it ensures that you are connecting with influencers who are the best fit for your brand and campaign.

3. Content Creation Lead Time: Influencers need time to create high-quality, authentic content that encompasses your brand’s messaging while aligning with their personal brand. Thus, the content creation period should be factored into your outreach timeline.

4. Approval and Review Process: After content is made, you need to review, approve, and potentially ask for revisions. This process can take several days to weeks depending on the volume of content and number of influencers involved.

5. Seasonality and Timing: The time of year, holidays, or topical moments also play into the timing for influencer outreach.

Typically, it’s advisable to start the outreach process 6-8 weeks before the campaign’s launch date. That said, every campaign is unique, and timelines can vary depending on the scope and complexity of the campaign.

Through platforms, like Flinque, the planning, tracking and measuring process for influencer campaigns is made much simpler. This shortens the lead time, helping you make more informed decisions quicker and embark on successful influencer campaigns.