Influencer payment patterns can vary widely and are typically dictated by contractual agreements between the influencer and the brand, agency, or platform they’re working with. Here are three general patterns:

1. Pre-payment: Some brands opt to pay influencers upfront. This approach is often used when there’s a high level of trust between the parties, or when working with established influencers.

2. Post-creation payment: Many contracts stipulate payment upon content creation and delivery, but prior to posting. This allows the brand to review and approve content before it’s published.

3. Post-campaign payment: Some brands prefer to pay influencers only after the campaign has ended. This arrangement could be linked to specific campaign KPIs or performance targets. The waiting period can be a few weeks after the conclusion of the campaign.

Different influencer marketing platforms have different payment policies too. For instance, Flinque generally disburse payments to influencers upon completion of a campaign, provided all agreed-upon conditions have been met. This scheduling can smooth out cash flow and reduce uncertainty for influencers.

There’s no one-size-fits-all answer as payment dates largely depends on the agreement between the influencer and the brand or agency. Influencers should carefully review payment terms before signing a contract.

Remember, it’s key to maintain open lines of communication to ensure everyone is on the same page and disagreements over payment schedules can be avoided. Both parties should feel comfortable with the payment timeline before proceeding.

Remember that effective influencer marketing isn’t just about the numbers – it’s about building genuine, long-term relationships. Brands that treat influencers fairly and pay promptly will be more likely to build successful, long-term partnerships.