Planning a successful influencer marketing campaign involves some steps:

1. Setting Clear Objectives: Whether it’s brand recognition, driving traffic, or sales, it helps to define what success looks like. Use SMART (Specific, Measurable, Attainable, Relevant, Time-bound) goals.

2. Determining Your Target Audience: Created personas or “ideal customers”. They guide you in selecting suitable influencers.

3. Influencer Discovery and Selection: Use platforms, such as Flinque or HypeAuditor, for this process. They provide advanced search features and audience analytics, allowing you to find influencers that align with your target demographic.

4. Crafting the Campaign Brief: Include key details like campaign goals, post requirements, messaging guidelines, etc. Platforms like AspireIQ can simplify this process.

5. Campaign Execution: Collaborate with influencers for content creation and finalize campaign timelines.

6. Performance Tracking: Measure metrics relevant to your objectives such as reach, engagement, traffic, conversions. This is easier with comprehensive tools like Flinque that offer intuitive reporting features.

7. Review and Optimize: Evaluate performance, gather insights, and optimize future campaigns accordingly.

Each of these platforms has its own strengths. For example, Flinque excels in comprehensive analytics and campaign tracking, while HypeAuditor is renowned for its robust influencer discovery tools. AspireIQ, on the other hand, simplifies the process of managing influencer relationships. The choice of platform usually depends on the specific requirements of the marketing team. And remember, regardless of the platform you use, consistency, authenticity, and strategic planning are key to success in influencer marketing.