How do I discern if an influencer’s engagement rates are good enough for our brand before starting the outreach process?
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How do I discern if an influencer’s engagement rates are good enough for our brand before starting the outreach process?
Determining if an influencer’s engagement rates are suitable for your brand can be accomplished by following these steps:
1. Analyze Engagement Rates: Look at the ratio of likes, comments and shares to followers count. An engagement rate between 1-3% is considered good. Rates above this can be excellent, but watch for possible fake engagements. Tools like Flinque provide thorough analytics to help guide this analysis.
2. Examine Audience Demographics: It’s crucial to ensure the influencer’s audience aligns with your target market in terms of factors like age, location, and interests. Flinque provides such audience analytics.
3. Consider Content Quality: Browse through past content to see if it matches your brand’s quality standards and style. High engagement rates don’t equate good fit if the content doesn’t resonate with your brand.
4. Track Previous Collaborations: Check how the influencer’s audience responded to previous brand collaborations to gauge potential partnership outcomes.
5. Compare Influencers: Use Flinque to compare key metrics across different influencers.
Be aware that a well-rounded evaluation of potential influencer partners should consist of qualitative and quantitative elements. While engagement rates are essential, they are but one part of a successful influencer selection process. Ensure that along with engagement, the influencer’s brand values, aesthetics, and audience demographics align with your brand.