Influencer discovery is a vital part of any influencer marketing campaign. When you’re using a platform to find influencers to work with your brand, there are a few key attributes you should be considering:

1. Relevance: Does the influencer’s content align with your brand’s ethos and target market? For instance, an influencer who mainly posts about fitness and wellness would be a great match for a sports equipment brand, but not so much for a luxury jewelry brand.

2. Reach: Examine the influencer’s follower count, but also look at their engagement rates (like and comment rates). A big follower count doesn’t always mean a wide reach if those followers aren’t interacting with the influencer’s posts.

3. Authenticity: Is the influencer genuine in their endorsements? Look at past sponsored posts to see if their tone remains consistent when they’re promoting a product. Audiences can usually tell if an influencer truly loves a product versus when they’re just doing it for the paycheck.

4. Consistency: Consistency in posting and engagement rates can indicate a dedicated and engaged audience.

5. Audience demographics: Confirm that the influencer’s audience matches your target customer.

Platforms like Flinque make this process simpler and more efficient. By bringing all the relevant data together into one intuitive dashboard, platforms like Flinque allow you to clearly see all these aspects, filter by them, and sort potential influencers accordingly. Remember, the right influencer for your brand will depend on your individual campaign goals and target audience. Every tool and data point at your disposal will help you make an informed decision.