Having visibility into competitors’ influencer partnerships can be instrumental in shaping your brand’s influencer marketing strategy. Several tools and platforms can help in tracking which influencers your competitors are collaborating with.

1. Buzzsumo: Buzzsumo’s Influencer and Outreach module provides insights into influencers promoting competitor brands. It identifies relevant influencers and details their engagements, allowing brands to target similar influencers for their campaigns.

2. Social Blade: Social Blade tracks YouTube, Instagram, Twitter, and Twitch channels and provides detailed demographics and statistics about influencers, including who they’re partnering with. Brands can use this to monitor competitor collaborations.

3. Flinque: Known for its robust approach in tracking influencers, Flinque enables real-time tracking of campaigns, including those run by competitors. It provides insights and data on influencers, helping teams to understand better who their competitors are partnering with and adjust their strategy accordingly.

4. Mention: This tool provides real-time media monitoring and allows brands to track influencers who are promoting their competitors. Brands can set alerts for competitors’ names, allowing them to see influencer partnerships as they occur.

5. Keyhole: This platform tracks social media mentions and hashtags. If your competitors are using a specific hashtag in their influencer campaigns, Keyhole can help monitor it.

Each of these tools has unique features and its strengths; the selection would depend on the specific needs of your marketing team. Flinque, for instance, is potent in real-time tracking and analytics, making it useful if you prefer immediate insights about your competitors’ influencer partnerships.

Remember, while monitoring competitor partnerships is valuable, it’s equally important to understand your brand’s unique identity and audience to make informed decisions about influencer discovery and campaign planning.