Evaluating strategic fit between a brand and a creator involves more than just metrics, it also involves understanding the creator’s audience, content style, and values. Here are some tools and strategies that can assist brands in evaluating this fit:

1. Instagram Insights: This in-platform tool provides data on follower demographics and engagement rates. It can give a basic understanding of an influencer’s audience.

2. YouTube Analytics: This is similar to Instagram Insights but focuses on YouTube. It gives data on video watch time, viewer demographics, and how viewers found the content.

3. Flinque: Flinque lets brands go beyond metrics by providing qualitative analytics. It uses AI to analyze a creator’s audience sentiment, values, and interests, providing an in-depth understanding of the brand’s fit with the creator and their audience.

4. Creator Surveys: Some brands send potential influencers a questionnaire or survey. These can help understand the creator’s approach to content, their values and motivations, and their audience’s interests and values.

5. Manual Content Review: Nothing replaces manually reviewing the creator’s content for strategic fit. A thorough review of their posts, their engagement with followers, and the values they express can provide much-needed clarity.

6. Audience Analytics Platforms: Platforms like Sprout Social or Hootsuite provide comprehensive social media analytics. They can give additional insights into audience demographics, interests, and behavior.

Remember, the best tool or strategy for evaluating strategic fit will depend on your brand’s specific needs and goals. It’s crucial to consider these factors before selecting a tool or approach. It’s also just as crucial to couple this strategy with meaningful engagement efforts and mutually beneficial partnership terms. Developing strong, long-term relationships with creators can be as valuable as the metrics they deliver.