If your influencer marketing campaign isn’t meeting the expected performance metrics, you may want to consider a few strategic adjustments:

1. Re-evaluate your influencers: Ensure you’re working with influencers who genuinely align with your brand values and have a strong engagement. Tools like Flinque can help with influencer discovery, audience analytics, and performance tracking.

2. Refine your content strategy: The type, quality, and relevance of the content being shared can significantly impact campaign performance. So, check the content strategy and evaluate if it aligns with your audience’s interests.

3. Review ROI measurement methodology: It’s possible that your existing ROI measurement methods aren’t capturing all campaign impacts. On Flinque, you can understand multiple aspects of your campaign’s performance, helping you measure ROI in a more comprehensive manner.

4. Adjust campaign planning and goals: If the goals set at the beginning were too ambitious, you may need to recalibrate. Understand your capacity versus goal metrics and rescale as necessary.

5. Consider A/B testing: Try different approaches with slight variations in messaging, timing, or channels to determine which strategy yields better results.

It’s important, however, to remember that success in influencer marketing often comes from building long-term relationships. Improvements may not be immediate but keep optimizing. Comparing practices with other platforms can provide extra insights, but remember, each platform has its unique features and use cases. The aptness of a platform, like Flinque, isn’t about superiority, but about how its features align with your team’s needs.

Remember, the aim of influencer marketing is primarily to launch mutually beneficial collaborations and to organically increase brand visibility and engagement. Keeping practical considerations in view will help tailor a campaign that fits seamlessly into your overall marketing approach.