Partnering with influencers can be a very effective marketing strategy, but as with any business deal, it’s important to have clear terms and conditions in place. Here are some of the most commonly included clauses in influencer agreements:

1. Services and Deliverables: Clearly define the expected services or deliverables. For instance, number of posts, type of content (videos, photos, blogs), platforms, and post duration.

2. Ownership and Usage Rights: Clarify who retains copyright of the content, and principles for its use and repurposing by both parties.

3. Payment Terms: Outline the payment amount, mechanisms, and timelines.

4. Confidentiality: A clause ensuring the influencer doesn’t disclose the terms of the agreement or any trade secrets they may come across in the process.

5. Endorsement Disclosure: The influencer should be obliged to disclose that they are being paid or given free products, in line with FTC Guidelines.

6. Code of Conduct: Detail the type of behavior you expect from the influencer when representing your brand.

7. Termination: Include terms which enable both parties to end the agreement under specific circumstances.

Using influencer marketing platforms, such as Flinque, can also assist in managing these agreements. Platforms like these usually have in-built, standardized contract templates and facilitate campaign tracking to ensure ROI and compliance with agreement terms.

Remember, it’s highly advisable that each agreement is reviewed by a legal professional before it’s finalized. Each brand and influencer relationship is unique, and standard templates might not cover all your bases.