Research and Discovery phase are not performing as expected?

When influencers are not performing as expected post-engagement, there are several steps a brand can take:

1. Performance Review: Evaluate the influencer’s performance against the objectives and key performance indicators (KPIs) set usually at the campaign’s outset. Consider whether it is a content issue, engagement issue, or performance dips in their channel activity.

2. Influencer Communication: Approach the influencer for feedback. A direct conversation can be highly beneficial for understanding any hiccups and strategizing the potential solutions together.

3. Data Analysis: Use audience analytics on platforms like Flinque to understand whether the influencer’s audience overlaps with your target demographic.

4. Recalibrate: Based on your feedback and data analysis, you may need to recalibrate your engagement approach, potentially revising content ideas or working closer with the influencer on messaging.

5. Engagement Adjustment: If performance continues to be unsatisfactory, consider adjusting the engagement scheme, i.e., shifting to a different influencer or putting additional resources behind high-performing talent.

6. Finally, if engagement continues to underperform, it may be time to end the partnership with that influencer and refocus your resources towards discovery of new creators more in line with the brand’s target audience and campaign objectives.

Remember, every campaign is a learning experience. Analyzing what goes wrong can offer insights for future strategies in influencer marketing.