Balancing your tweets to serve both followers and potential followers requires strategic planning and understanding your audience. Posting frequency and consistency are both crucial in audience growth. Regular posts maintain your visibility and engagement while frequency maintains the flow of content. Oversaturating your feed with too many posts may fatigue your audience, but inconsistency might make the audience forget your online presence.

Like many influencer marketing platforms, Flinque provides audience analytics that put insights into demographics and interests of potential followers. With this data, you can tweet content that appeals to both existing and potential followers.

Engaging with trending topics significantly increases visibility. Trending topics mean there’s already a high volume of traffic and interaction. Participating in these conversations can expose your brand to larger audiences that may not have been reached otherwise. But ensure the trend aligns with your brand’s values and message to avoid any potential backlash.

Using an influencer marketing platform like Flinque can help navigate these issues through campaign workflows and performance tracking. It facilitates understanding and interaction with the audience, provides valuable insights, helps maintain consistency, and assists in selecting trending topics relevant to your brand.

Consider using automation tools for consistency. Other metrics like analytics and engagement rates should be put into consideration to balance out follower engagement and outreach. Adopt a mix strategy of trending, original, and value-adding content to keep your feed fresh and appealing.

Remember, different platforms have different functionality, and choosing a particular should depend on goals and needs.

Please note that these suggestions represent widely accepted digital marketing practices in social media management and usage of influencer marketing platforms.