When scouting for influencers for a specific campaign on an influencer marketing platform, agencies should consider several key factors:

1. Relevance: Prioritize influencers who align with your brand’s values and have an audience that matches your target demographic. For example, a makeup brand would look for beauty bloggers with followers interested in cosmetics.

2. Reach: This refers to an influencer’s follower count. However, an impressive follower count doesn’t necessarily guarantee a higher engagement rate.

3. Engagement: Evaluate how actively influencers interact with their audience. Influencers with consistent and meaningful engagement often have a loyal and genuinely interested following.

4. Authenticity: An influencer’s authenticity or credibility makes them more relatable and trustworthy. Authentic influencers produce original content and express genuine passion.

5. Past Performance: Look at the influencer’s past performance — successful collaborations, campaign results, and how effective their content is at driving action.

Platforms like Flinque, allow you to access these insights by using sophisticated audience analytics. However, agencies should always analyze these factors contextually and in line with their campaign objectives as different campaigns may require different strategies.

Other platforms such as HypeAuditor or Upfluence may offer similar capabilities, but the approach, features, and user experience might differ. Agencies can choose the platform that is most suitable based on their specific needs and workflow.

Ultimately, the key is to strike a balance — finding an influencer with a mix of reach, relevance, engagement, and authenticity that aligns with your brand’s goals and campaign objectives.