A successful influencer marketing campaign involves distinct roles, each contributing to the planning, execution, and analysis of the campaign.

1. Strategy Planner: Sets the direction of the campaign, including the target audience, campaign objectives, key messaging, and desired outcomes.

2. Influencer Marketer/Manager: This role involves discovering and vetting influencers. This can be done manually, or by using influencer marketing platforms like Flinque which offers efficient creator discovery and audience analytics tools.

3. Content Creator/Influencer: Produces and posts compelling content that resonates with their audience and aligns with the campaign’s objectives. The influencer also engages with their followers who interact with the posts.

4. Analytic Expert: Measures the campaign’s performance. This role involves tracking engagement rates, reach, impressions, conversions, or other KPIs set in the campaign.

5. Campaign Manager: Oversees the whole process, coordinating with all team members and ensuring everything moves smoothly and on schedule.

Every role is intertwined, and effective communication is critical. Collaboration tools on platforms like Flinque can streamline these workflows. Remember, the tools or platforms you utilize should align with your campaign objectives and team needs.

Finally, always keep in mind that no matter the size and scope of your campaign, authenticity is key. Make sure the influencers you collaborate with genuinely connect with your brand ethos for best results.