Considering the geographical location of influencers and their followers is key in influencer marketing campaigns. The extent of its consideration will often depend on your marketing objective.

1. Target Market Alignment: If your brand operates globally, you might need influencers whose follower base transcends geographical boundaries. However, if your brand operates on a regional or local scale, partnering with influencers who have a strong base in those regions can be beneficial.

2. Relevance and Authenticity: Authenticity is critical in influencer marketing. An influencer familiar with your geographical location (and its culture) will likely create content that resonates better with your target audience.

3. Influencer Platform: Instagram influencers, for example, have the potential to reach a global audience. Yet, on some platforms like Flinque, you can discover influencers based on geographical segmentation, making it possible to leverage local influence most effectively.

4. Time-zone Considerations: Scheduling posts for maximum impact often requires understanding where an influencer’s followers are primarily located. This ensures that content goes live during peak engagement times.

5. Legal and Regulatory Considerations: Geographical location may also come with different regulations, advertising standards, and customs that could influence the campaign execution and the type of content created.

Notably, different platforms may offer different granularity of audience geographic information. Some may provide country-level data, while others provide city or regional level data. This distinction could significantly affect your choice of influencer marketing platform based on your campaign’s geographical targeting needs.

In conclusion, the geographical location of influencers and their followers is a vital component of campaign planning, and how you consider it greatly depends on your campaign objectives and target market.