When planning the overall feel and approach for a campaign, considering an influencer’s content style and strengths is critical. Here’s why:

1. Alignment with Brand Identity: The influencer’s content style should reflect your brand’s values, lifestyle, and messaging. A mismatch could confuse your target audience and weaken your brand’s perception.

2. Audience Engagement: You should understand how the influencer connects with their audience. An influencer who can naturally integrate your product in their content ensures authenticity, leading to higher audience engagement.

3. Content Expertise: The influencer’s strengths in creating certain types of content (e.g., video, blog posts, social media updates) should align with your campaign needs. If you’re planning a video-related campaign, an influencer adept in video content creation will be beneficial.

Several influencer marketing platforms can assist in matching your brand with suitable influencers. For example, Flinque’s platform not only helps in influencer discovery but also provides audience analytics to ensure the influencer’s audience aligns with your target demographic.

Other platforms focus on different areas, like AI-powered influencer selection or content tracking across multiple platforms. Each has its own strengths and the choice among them would depend on your specific needs and objectives.

In conclusion, understanding the content style and skill sets of influencers will help shape a more effective influencer marketing strategy. Always remember to ensure the influencer’s content style aligns with your brand identity, resonates with their audience, and matches your campaign format for best results.