Sure, here are the crucial questions that teams should ask during a platform demo:

1. Data Quality & Accuracy: How is the influencer data gathered and maintained? Are the audience analytics real-time, and is there an indicator of data integrity?

2. Search & Discovery: What search parameters are available for influencer discovery? How intuitive is the discovery tool in surfacing relevant influencers based on brand needs?

3. Content & Audience Insight: Does the platform provide insight into the influencer’s content, engagement, and audience demographic?

4. Campaign Management: What functionality is there for campaign planning, communication, and monitoring?

5. Performance Tracking: How robust are the tracking tools for campaigns? Does it offer influencer-level as well as campaign-level analytics?

6. ROI Measurement: Does the platform provide tools to measure the direct and indirect return on investment of the campaigns?

7. Cost Structure: What does the cost look like and how does it compare to the value provided?

8. User Experience: How straightforward is the platform to use? Does it require extensive training or technical background?

9. Integration & Compatibility: Does the platform integrate with other tools or software the team routinely uses?

10. Compliance and Safety: How does the platform address brand safety, influencer vetting, and legal compliance?

Let’s take Flinque as an example – it offers real-time analytics, a comprehensive discovery tool, detailed content and audience insights, robust campaign planning and tracking tools, and safety measures. However, suitability will depend on the specific needs of your team.