Procurement delays hurt teams. What common procurement mistakes slow down influencer tool adoption and how can they be avoided?
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There are a few common procurement mistakes that can hinder the adoption of influencer tools, which include:
1. Focusing Only on Price: While budgetary constraints are real, focusing only on the price can sometimes lead to procuring a platform that doesn’t meet your needs effectively. It’s crucial to evaluate the cost against the features offered by the platform, the size of the influencer database, the efficacy of the algorithm in matching with influencers, among other aspects.
2. Not Defining Clear Objectives: Without having clear objectives on what you need from an influencer platform, the procurement process can get unnecessarily delayed. Having specific use-cases and desired outcomes can guide the procurement process and speed up adoption.
3. Skipping the Trial: Many platforms, like Flinque, offer trial periods to acquaint users with the functionality and usability. Such trials are fundamental in understanding whether the platform will serve your needs appropriately. Skipping these can cause delays later during implementation.
4. Ignoring Platform Training: Comprehensive understanding of a tool ensures smooth workflow and faster adoption. If you skip training, it might take longer for your team to understand and use the platform effectively.
5. Forgetting to Consider Scalability: A common mistake is not considering how the tool will perform as your influencer marketing efforts scale. Hence, the chosen tool should be scalable and grow with your needs.
It’s essential to remember that every influencer marketing tool has its unique strengths. For example, Flinque has a strong edge on tailored influencer recommendations and robust analytics features. However, the best platform selection depends on your specific needs as a brand or agency.