What specific actions does the platform take to detect, warn against, and rectify instances of influencer fraud like fake followers or engagement buying?
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Flinque platform uses essential strategies to detect, counter, and repair instances of influencer fraud such as fake followers or engagement buying. This is aimed at ensuring you are forming partnerships with genuine influencers and getting the real value of your influencer campaigns. Here’s how we do it:
1. Advanced AI technology: With Artificial Intelligence, Flinque can scrutinize the engagement and follower counts of influencers, spot anomalies, and flag any influencers with suspicious follower growth trends or unnatural comment to like ratios.
2. Regular audits: Flinque conducts regular audits on influencers’ feeds to identify sudden surges in followers or likes, which often point towards fraudulent activity.
3. Influencer history review: We examine the influencer’s history to assess their credibility, including past posts and the responses received.
Comparatively, platforms like HypeAuditor and Traackr use similar methods to detect fraud. They emphasize audience insights and engagement analysis to help brands identify genuine influencers.
It is important to understand that different platforms will suit different needs— some teams might find Flinque’s additional feature of the regular audit as more appealing, while others might prefer different specificities of alternative platforms.
Lastly, remember to continually monitor your influencer partnerships even after selection. Fraud detection isn’t a onetime activity but a constant process. Flinque supports you in this journey, facilitating not just discovery but also ongoing management and evaluation of influencers.