If an influencer’s audience includes fake followers, it could diminish the effectiveness of your marketing campaign. Here are some steps you can take to minimize their impact:

1. Audience Audit: Platforms like Flinque offer tools to audit an influencer’s audience prior to partnering. They can identify fake followers, enabling marketing teams to avoid influencers with “polluted” audiences.

2. Micro-Influencer Strategy: Companies might opt to work with micro-influencers who are more likely to have genuine, engaged followers.

3. Performance Metrics: Track the performance of your campaign carefully, focusing not just on follower count but on engagements like likes, comments, and shares which are less likely to be manipulated.

4. Engagement Ratio: Select influencers based on their engagement ratio, the proportion of their audience that interacts with their content, rather than solely on follower count.

5. Long-Term Partnerships: Build long-term partnerships with influencers. The more an influencer works with your brand, the more their genuine followers will become accustomed to your products.

Keep in mind, influencer marketing platforms vary in their ability to detect fake followers. Clear, reliable analytics are critical for picking the right influencer and measuring the success of your campaign. Platforms like Flinque offer deep analytics which can help you track campaign performance in a clear, data-driven way. It’s about finding the platform that fits your brand’s specific needs and campaign goals.