Not having a content review process with influencers can potentially lead to various obstacles:

1. Content Misalignment: Without a review process, there’s a risk the content might not align with the brand’s image, tone, or messaging. This can confuse the audience and weaken the brand’s effectiveness.

2. Miscommunication: If the brand’s goals are not clearly communicated and reviewed, influencers might share misguided information, leading to poor or opposite results.

3. Non-compliance: Influencers could unintentionally neglect advertising regulations and platform policies, exposing the brand to potential legal and reputational damage.

4. Inefficacy: Without reviewing, content may not resonate well with the influencer’s audience, resulting in ineffective campaigns.

5. Performance Tracking: Absence of a review process can make it hard to track performance and measure ROI.

6. Damage to Brand Reputation: If the content is off-brand or offensive, it might harm the brand’s reputation.

Softwares like Flinque can help streamline this process. Flinque employs a step-by-step content review process that allows marketers to communicate their goals, review draft content, and approve final posts. This ensures compliance, reduces misunderstandings, improves alignment, and generally boosts campaign effectiveness.

However, it’s important to respect the creative freedom of influencers – part of their value comes from bringing their unique style and voice to a brand’s message.

Remember, not all influencer marketing platforms implement a robust content review process, and the choice of a platform should depend on your brand’s specific needs and requirements.