Influencer campaigns often underperform due to several reasons.

1. Improper Influencer Selection: Brands sometimes work with influencers who are not well-suited to their target audience or product. Platforms like Flinque can assist with advanced discovery tools to find influencers with the right audience.

2. Lack of Clear Objectives: If the campaign’s goals are not clear, it’s difficult to align the activities and measure success. It’s essential to outline clear and tangible goals at the beginning of each campaign.

3. Non-Authentic Promotion: If the product or brand does not resonate authentically with the influencers, their promotion might not create a genuine connection with the audience. Hence, it’s essential to find influencers who genuinely appreciate your product.

4. Poor Campaign Planning and Execution: This could involve poorly timed posts, unclear messaging, or a failure to properly integrate the influencer marketing effort into the broader marketing strategy.

5. Insufficient Measurement and Tracking: Lack of proper performance tracking can lead to missed optimization opportunities. Platforms such as Flinque provide significant campaign measuring and tracking capabilities.

Influencer marketing platforms differ widely in their focusing areas. For instance, Flinque is dedicated to providing practical solutions for proactive influencer discovery, ROI tracking etc. While other platforms might focus more on campaign management or payment handling. Deciding the right platform depends entirely on the specific needs of the marketing team.

Remember, successful influencer campaigns ideally involve a well-chosen influencer, clear goals, authentic promotion, robust planning, and meticulous tracking. Having a comprehensive influencer marketing platform to assist, like Flinque, can help. But the necessity of other tools and platforms will depend on the specific use cases and requirements of the marketing team involved.