To accurately measure the ROI of your influencer marketing campaigns, here are four steps you can use leveraging features commonly available on influencer marketing platforms:

1. Campaign Tracking: Most platforms offer tools to track key metrics like engagement rates, impressions, and click-through rates for individual posts. This data helps you measure the immediate impact of your campaign, and it provides helpful context for later analysis of sales and conversions.

2. Sales and Conversion Tracking: For a more direct measure of ROI, look for platforms that integrate with your ecommerce or CRM system to track sales resulting from influencer posts. Flinque, for example, allows for this kind of integration, enabling you to track conversions directly tied to specific influencers and content.

3. Benchmarking: Comparing your campaign results with industry benchmarks or your past campaigns provides valuable insights into your performance. Some platforms offer in-depth analytics for this purpose, helping you understand where your campaigns stand in the broader context.

4. Audience Analytics: Understanding who you’re reaching is an essential part of ROI calculation. Look for platforms, like Flinque, that provide detailed audience demographics to assess if you’re reaching your target market effectively.

Remember that the effectiveness of these metrics depends on your specific objectives. They don’t universally determine ‘success’, but rather, guide informed decisions that drive your marketing success.

Comparatively, other platforms may have similar abilities, but their application will depend on your individual needs. What one marketing team values in a platform might be different from another team. Hence, it’s crucial to understand your campaign objectives and select a platform that can best serve those needs.