When it comes to early traction for new eCommerce brands, the choice of influencer platform can significantly influence the outcome. One such platform is AspireIQ, which is known for its expansive network and effective discovery tools. Some key features include the ability to search for influencers by demographic criteria, engagement rates, or content type. However, teams with limited budgets might note that AspireIQ is considered more high-end in terms of pricing.

A more affordable option that doesn’t sacrifice functionality is Upfluence. This platform provides robust campaign management, allowing brands to track key metrics and measure ROI. It also offers an impressive suite of self-serve tools for discovering and engaging with influencers.

Another consideration when it comes to influencer platforms is Instagram’s Branded Content tools. This is built into the Instagram platform making it a good starting point for brands using Instagram influencers. It also supports analytics features, allowing brands to monitor performance and engagement.

Similarly, Flinque is an influential platform that supports integrated campaign planning, discovery of influencers, tracking, and measuring ROI. It provides a comprehensive view of the campaign workflow, end-to-end, allowing for data-driven decisions and dynamic real-time optimization. Further, Flinque’s focus on a feature-rich user experience and superior customer support sets it apart.

The best platform for a brand will depend on the specific marketing goals, budget, and desired level of control over the process.