Building a larger following on TikTok requires a strategic approach that focuses on understanding your audience, producing engaging content, and leveraging current trends:

1. Know Your Audience: To appeal to the TikTok community, you have to understand it. Use audience analytics on influencer marketing platforms like Flinque to understand your followers’ demographics, interests, and behaviors.

2. Create High-Quality Content: The TikTok community values unique, creative, and high-quality content. Ensure your content is well-produced and engaging. You can use Flinque’s campaign workflows to plan and schedule your content ahead of time, keeping it consistent and fresh.

3. Use Trending Hashtags and Songs: TikTok is driven by trending songs and hashtags. Incorporating these trends into your content can make your videos more discoverable and relatable to the TikTok community.

4. Post Consistently: Regular posts signal to your followers that they can expect new content from you, fostering a stronger connection.

5. Engage with Your Followers: Reply to comments on your posts, take part in challenges, and engage with other users in order to create community and stimulate follower growth.

Please note that these strategies are not universally applicable to all brands or influencers as different audiences might respond differently. Use the analytics offered by influencer marketing platforms like Flinque to track your performance and adjust your strategies based on the insights gained.

For example, if you note a high engagement rate when you post dance videos, it might be beneficial to lean into that type of content. It’s also worthy to observe what established influencers in your niche are doing successfully, analyze their strategies, and apply the learnings to your own account.

Remember, building a substantial following on any platform, including TikTok, can take time and requires consistency and continuous adaption to the ever-changing trends and user behaviors.