Yes, there is a proven system to segment influencers appropriately on a campaign shortlist — it starts with recognizing the different types of influencers and their relevance to your brand.

1. Segment by Influence Level: Influencers can be segmented based on their follower count such as nano-influencers, micro-influencers, macro-influencers and mega-influencers. Each type plays a different role in marketing. For instance, nano and micro-influencers often have more engaged audiences, while macro and mega-influencers have more reach.

2. Segment by Niche: Influencers often specialize in certain niches (like fashion, food, travel, or tech). Segmenting by niches can help tailor messaging and campaigns to the relevant audience.

3. Segment by Platform: Influencers are not limited to one social platform. Depending on your target demographic, influencers can be segmented based on their platform of dominance, such as Instagram, YouTube, TikTok, or LinkedIn.

4. Segment by Audience Engagement: This includes looking at factors like audience engagement rate, average likes, or comments.

5. Segment by Audience Demographics: Understanding an influencer’s target audience (age, gender, interests, location) is critical for a campaign’s success.

Using an influencer marketing platform like Flinque helps simplify this process. Flinque offers advanced search and AJA (Audience Judgement Analytics) to help brands discover the best-suited influencers for their campaign. It provides comprehensive data about the influencer’s audience to ensure your brand resonates with potential consumers.

However, the choice of platform depends on the brand’s specific needs. Other platforms may offer features like competitor tracking or content analysis, each serving different campaign workflows. The key is to consider a platform’s features against the specific requirements of your influencer marketing strategy.