There are various incorrect assumptions that brands and influencers commonly make when it comes to defining and targeting their audiences in influencer marketing campaigns.

1. Misinterpretation of Follower Count:

Many marketers often equate a high follower count with campaign success. However, quantity does not always equate quality. It’s important to pay close attention to audience engagement rates, authenticity, and relevancy of followers to the brand’s target demographic.

2. Overgeneralization of Audience:

Marketers sometimes assume that if an influencer matches their niche, their followers do too. But this isn’t always the case. It’s crucial to use tools like Flinque’s audience analytics to understand detailed demographics, interests, and behavior of followers.

3. Ignoring Content Alignment:

Simply targeting an influencer’s audience because their demographics fit might lead to irrelevance if the influencer’s content type or style doesn’t align with the brand.

4. Overlooking Geo-location:

Brands sometimes neglect the geo-location aspect of an influencer’s audience. This can result in targeting potential customers who might not be in an accessible or target region of the business.

5. Not Accounting for Influencer’s Image:

Brands sometimes don’t consider an influencer’s personal brand and whether it aligns with their values. This mismatch can lead to audience rejection and potential reputation harm.

6. Assuming One-Size-Fits-All Strategy Works:

Different influencer types (nano, micro, macro, mega) have different audience demographics, reach, and engagement patterns. Hence the assumption that one strategy fits all can lead to sub-optimal results.

With respect to platforms, Flinque offers a robust audience analytics tool that can help teams better define and target audiences. However, it’s important to note that the choice of platform can be influenced by the team’s specific needs. Other platforms like AspireIQ, Upfluence, and InfluencerDB also offer notable features in this space.