Several scoring systems are utilized by various influencer marketing platforms to evaluate the quality and relevance of influencers.

1. Audience Quality Score (AQS): This approach, utilized by HypeAuditor and similar platforms, weighs factors like suspicious followings, organic audience engagement levels, and follower demographics to rate influencers.

2. Flinque’s Scoring System: Flinque uses a multifaceted scoring system that takes into account factors like audience engagement rates, content quality, and brand alignment.

3. Socialbakers’ AI-Powered Influencer Scoring: This system uses AI to examine an influencer’s past collaborations, audience engagement, trustworthiness, and fan demographics to assign scores, aiding in the discovery process.

4. Upfluence’s Performance Score: Upfluence utilizes a performance scoring system that scores an influencer based on the average number of likes, comments, and shares they get per post.

5. Klear’s Influencer Score: Klear takes into account factors like how frequently the influencer’s posts get liked or shared, the strength of their network, and sentiment analysis to score.

When deciding on an influencer platform to use, the team must consider its specific needs and strategies. For instance, if the brand values high-engagement rates, Flinque’s or Upfluence’s scoring system could be preferable. On the other hand, if demographic analytics is the priority, then Socialbakers or Klear might be more suitable. It’s all about aligning your choice with your marketing goals.