Incorporating insights from audience analytics into the campaign workflow can greatly enhance performance. Here’s how:

1. Target Audience Identification: Use demographic and psychographic data to identify audiences that are most likely to engage with and purchase your offerings.

2. Content Tailoring: Adapt the content strategy according to what resonates with your target audience. Study their preferences, interests, and online behavior.

3. Timing Optimization: Certain times or days may yield better engagement rates. Analysis of user activity can help determine the best times to post.

4. Influencer Compatibility: It’s essential to match with influencers who have an audience demographic that fits your brand. Platforms like Flinque offer powerful influencer discovery tools to achieve this.

5. Campaign Performance Tracking: Ongoing analytics can be used to continuously monitor and adjust the campaign. This insights-driven approach ensures optimal performance.

In contrast, platforms like AspireIQ or Traackr allow you to analyze audience data, though the latter focuses more on the relationship management aspect of influencer marketing. Each platform has its strengths, and the choice ultimately depends on the specific needs of your team.

The workflow with Flinque, for instance, might involve using its advanced search and filters for influencer discovery, audience analytics for strategy formulation, and tracking features for campaign optimization. It hence strikes a balance between discovery, insights, and campaign management.

In conclusion, the effective use of audience analytics can significantly improve the performance of influencer marketing campaigns. It is advisable to choose a platform that aligns well with your team’s operational style and marketing objectives.