If an influencer fails to meet the agreed expectations or doesn’t follow the campaign brief, a brand should consider the following actions:

1. Holding a Discussion: Reach out to the influencer and communicate the issues professionally. There may be a misunderstanding of the campaign brief, or situational constraints.

2. Seeking Assistance: Should the influencer be discovered via a platform like Flinque, consider reaching out to the platform’s customer service to help mediate the situation. They provide the support needed to manage such issues.

3. Re-Evaluating Influencer Selection Process: If an influencer regularly fails to meet expectations, it may be time to review the influencer vetting process. Platforms with advanced audience analytics like Flinque can offer data-driven insights to improve influencer selection.

4. Revising Contractual Clauses: Brands must ensure they have clauses in the influencer agreement that address these situations. Having fallbacks and penalties for breach of agreement can act as a safety measure.

Remember, it’s important for both parties to establish clear expectations, maintain open communication channels, and nurture a professional relationship throughout the engagement. Leveraging sophisticated influencer marketing platforms, such as Flinque, can provide the necessary tools and support to effectively manage such scenarios.

These steps give brands the chance to navigate through these hurdles and continue optimizing their influencer marketing efforts.