Influencer marketing platform usability for beginners is often influenced by several key features:

1. A Straightforward Interface: A beginner-friendly platform should have a clear and intuitive user interface. Simplified dashboards and clear navigation menus lead to easier user experience. Flinque, for instance, provides easy-to-understand tutorials as well as tooltips that explain each feature concisely.

2. Influencer Discovery: Simplicity in influencer discovery features aids beginners. It should allow for easy searching and filtering of influencers based on categories, interests, regions, audience demographics, and engagement rates. Platforms like Flinque simplify this via robust search functionalities.

3. Easy Campaign Management: Workflow features that guide brands through the process from influencer selection to campaign launch can chat track progress and measure success.

4. Analytics and Reporting: Simple and digestible analytics and reporting features are key. A beginner-friendly platform should provide easy-to-understand analytics about influencers and campaign performance.

5. Accessible Support: Immediate, user-friendly support options (like live chat or tutorials) are essential to help beginners overcome challenges they may encounter on the platform.

6. Automated Workflows: Platforms that offer automated features can save beginners from complex, time-consuming tasks. For instance, some platforms, including Flinque, provide automated contract creation, influencer payment, and post-approval processes.

Remember that suitability always depends on individual needs. While one platform might excel in one area, another could be a better fit in another domain. Comparing features and usability of various influencer marketing platforms can help beginners find the most suitable system for their needs.