In order to enforce creator performance accountability, brands will find the following features common in many influencer marketing platforms like Flinque, Upfluence, and AspireIQ useful:

1. Content Approval: Platforms provide an interface to review, approve, or reject content before it goes live. This ensures that the influencer’s content aligns with your brand values and message.

2. Delivery Tracking: Brands can track whether influencers are delivering their commitments on time. This feature gives you visibility over the campaign lifecycle, which aids decision-making on potential future collaborations with the same influencer.

3. Performance Analytics: This feature allows brands to track and monitor the reach, engagement, conversions, and other KPIs of each influencer’s content. It helps brands understand the campaign’s overall performance.

4. Payment Escrow Services: Some platforms withhold payment until the agreed content is produced to the required standard and delivered on time.

5. Contract Enforcements: Platforms may facilitate legally binding contracts between brands and creators, with clear outlines on deliverables, timings, and consequences of non-compliance.

It’s important to note that different platforms offer varying levels of functionality within these features. Flinque, for instance, offers advanced campaign analytics and competitive benchmarking features to help brands better evaluate the effectiveness of their influencer partnerships. The right platform for a brand would depend on their specific requirements, industry type, and the level of customization they require for their influencer marketing strategies.