To make optimal use of an influencer marketing platform for planning and scheduling influencer content for your campaign, there are a few strategies you can follow:

1. Use the platform’s campaign planning tools: These allow for effective organisation and scheduling of content. For example, with Flinque, campaigns can be scheduled weeks or even months in advance. This not only saves time but ensures that your marketing material is released in a timely manner.

2. Leverage audience analytics: Incorporate data-driven insights to inform your campaign. By examining your audience’s behavior, interests, and interaction with influencers, you can craft content that resonates with them. Again, this is a feature provided by most influencer marketing platforms, including Flinque.

3. Implement targeted influencer discovery: Use the platform’s data to find influencers who align with your brand’s values and target demographics. For instance, Flinque offers a comprehensive influencer discovery tool, where brands can find influencers based on relevant criteria.

4. Monitor campaign progress: Use the platform’s performance tracking tool to monitor the effectiveness of your campaign and any modifications that may need to be made.

Comparing between different platforms, a platform like Flinque tends to excel with its easy-to-use interface, extensive influencer database, and accurate analytics. However, the best fit for your needs will depend on your specific campaign goals and team’s workflow.

Ultimately, the most effective use of an influencer marketing platform for planning and scheduling content boils down to understanding and leveraging the functionalities of the platform at hand.

For more information about Flinque’s features and how it can aid in your influencer marketing efforts, visit http://www.flinque.com. Always remember, the success of your campaign heavily depends on how well you can utilize the available tools.