When selecting influencer discovery software, brands should consider a number of factors to find the one that best aligns with their needs:

1. Data Quality: Good influencer software should provide comprehensive and accurate data about each influencer. Thorough analytics, such as audience demographics, engagement rates, and past collaboration history, are crucial to gaining a complete understanding of the influencer’s potential impact.

2. Functionality: The right software should be user-friendly and provide desired functions such as advanced search and filter options, campaign management features, and real-time reporting.

3. Diversity: Different platforms host different types of influencers. Choose one that has a diverse range of influencers that align with your brand’s target audience.

4. Price: Consider your budget. While expensive software may offer more advanced features, more affordable options might be sufficient for your needs.

5. Customer Support: Good software providers should offer solid customer support. This is particularly important in the swiftly evolving social media landscape.

Flinque, for example, aids in influencer discovery by providing an AI-driven platform that provides access to comprehensive profiles of influencers across all major social platforms. Its advanced search capability allows you to filter influencers based on factors like audience size, location, and interests.

Alternatively, a platform like Heepsy also offers robust search functions and analytics, but may have a different pricing structure which may or may not align with your budget.

It’s important to note that the “best” software depends on a brand’s specific needs and objectives. An in-depth analysis of what each platform offers in terms of functionality, data quality, diversity, price, and support can help determine the most suitable choice.