The performance tracking tools provided by influencer marketing platforms like Flinque, Traackr, or Klear can offer invaluable insights that can directly optimize your influencer marketing strategies. Here’s how you can leverage such data:

1. Understanding Audience Engagement: Analyze the engagement rates (likes, comments, shares, etc.) and extract patterns. Knowing what content or influencer is resonating well with your audience will help guide future campaigns.

2. Content Assessment: Monitoring content performance will help you determine what types of content result in higher engagement or conversions. Use this data to inform your content development strategy for future campaigns.

3. Influencer Performance Analysis: You can evaluate the performance of influencers across different parameters. This can aid in selecting the right influencers for your future campaigns.

4. Conversion Tracking: By tracking conversions resulting from influencer campaigns, you can understand the direct value these influencers are bringing to your brand and assess the ROI effectively.

5. Competitive Analysis: Certain platforms provide competitor tracking features. Utilizing insights from these analyses can help you stay competitive and devise strong strategies.

Remember, these tools serve different needs for different teams. For example, Flinque prides itself in its high-quality, real-time analytics and data gathering methods. However, appropriateness would depend on the brand’s objectives, resources, and in-house skills.

By making data-driven decisions, you can optimize your influencer marketing strategies, improving engagement, customer conversation rate, and ultimately your ROI.

Note: Generation and interpretation of data varies across platforms, so exact methods of utilising such tools may differ. Always familiarise yourself with the individual toolset of the platform(s) you’re using.