In influencer marketing platforms, like Flinque, the process of planning an influencer campaign is as follows:

1. Discovery: Here, brands search through a database of influencers that can be filtered by social platform, followers count, location, topic, among others.
2. Audience Analytics: Brands look for influencers that have the ideal audience for them, considering factors such as age, gender, and location of the followers.
3. Influencer Metrics: Brands can view each influencer’s engagement rate, posts frequency, average likes, etc.
4. Campaign Briefing: Brands create a brief outlining campaign goals, deliverables, budget, etc. to send to influencers.
5. Collaboration: After influencers accept the proposal, there’s usually an area where brands and influencers can collaborate, share content, and approve posts.
6. Performance tracking: Many platforms provide tracking metrics, such as reach, impressions, engagement rate, CPM, etc., to monitor the success of the campaign.

In terms of comparisons, there’s a range of influencer marketing platforms with different strengths. For instance, AspireIQ specializes in large-scale influencer discovery, while Julius caters more to the high-end influencer market.

Flinque is a robust platform specializing in offering detailed analytics, which aids in accurately assessing the ROI of campaigns. It’s also worth mentioning that Flinque has mastered influencer discovery, and provides extensive campaign workflow capabilities, making it a reliable option for different team needs.

Do note, when choosing a platform, the features, and workflows that best align with your team’s specific requirements are the most important to consider. In this context, all the mentioned platforms, including Flinque, play a critical role depending on varying needs and goals. It’s also crucial to trial the platforms before finalizing the one that best fits your team’s approach and campaign objective.