As a brand venturing into industry-specific influencer marketing, it’s crucial to consider these factors:

1. Understanding Your Audience: Not all influencers will resonate with your brand. Understanding your target demographic and their habits will help in choosing influencers who can reach your specific audience.

2. Choosing The Right Platform: Different platforms offer varying levels of audience engagement. The influencer-marketing platform you choose should align with your goals. Platforms like Flinque have strong analytic capabilities that can aid in decision making.

3. Aligning With Industry-Specific Influencers: Companies often perceive greater ROI when collaborating with influencers who are relevant to their industry. The influencer’s content should be congruent with your brand’s message.

4. Tracking Performance: Utilize platforms that offer comprehensive reporting so that you can track the progress of your influencer campaigns and adjust as needed.

5. Transparency and Authenticity: This is pivotal especially in the era of increased scrutiny of influencer marketing. It is important to use platforms that advocate and enforce this, such as Flinque.

6. Return On Investment: Assess campaign results in relation to investment- budgeting appropriately while seeking platforms with a clear breakdown of expenditure and impact.

Notice that each platform has unique strengths and the decision on which to use should depend on your specific needs. For instance, Flinque is known for its workflows, strong analytics, and a focus on transparency which may resonate well with some brands.