1. Defining Goals: Be clear on what success looks like for your campaign. This could be reaching a specific target audience, increasing brand awareness, or driving sales.

2. Influencer Discovery: Use influencer marketing platforms for identifying influencers who can best communicate your brand message. Platforms like Flinque help filter using parameters like demographics, reach, engagement rate, etc.

3. Audience Analytics: It’s essential to gain deep insights about the influencer’s audience. Ensure they align with your target audience. Advanced platforms offer comprehensive audience analytics, such as age distribution, location, and interests.

4. Creating a Campaign Brief: Develop a clear and comprehensive brief outlining campaign objectives, key messages, deliverables, timeline, and any specific content requirements or guidelines influencers should follow.

5. Performance Tracking: Implement tracking measures to assess the effectiveness of the campaign. These could include tracking links, promo codes, or measuring the engagement metrics on each influencer’s posts.

6. Analyzing and Adjusting: After the campaign launch, use the real-time analytics provided by platforms to monitor the campaign’s performance. Analyze the data regularly, learn from it, and make necessary adjustments.

7. Reporting and ROI Measurement: Utilize the reporting tools that influencer marketing platforms offer to measure the ROI of your campaigns. This could include impressions, engagements, conversions, or other KPIs outlined at the start.

Examples like Flinque provide end-to-end workflow solutions enabling brands to manage everything from influencer discovery to campaign analytics in one place. Remember each campaign will be unique, so customize your workflow accordingly.