Metrics for assessing the effectiveness and ROI of influencer marketing campaigns vary based on the specific objectives of a campaign. Here are several commonly used metrics:

1. Reach & Impressions: These track the number of people who have seen or could potentially see the influencer’s content.

2. Engagement: This metric measures interactions with the content, including likes, comments, shares, and saves.

3. Click-Through Rate (CTR): CTR shows the percentage of viewers who clicked on the embedded link in the influencer’s post.

4. Conversions: A conversion could be product sales, sign-ups, downloads, or any action you want the audience to take.

5. Follower Growth: The increase in an influencer’s follower count during a campaign can signal increased brand awareness.

6. Audience Sentiment: Examining audience comments/reactions can help you understand how the influencer’s followers feel about your brand.

7. Cost Per Action (CPA): This calculates the amount spent for each desired action like a click, sale, or download, helping to ascertain campaign cost-effectiveness.

8. ROI: ROI is calculated by comparing the revenue generated by the campaign to the total cost.

Influencer marketing platforms like Flinque provide brands with detailed analytics, enabling them to measure these metrics effectively. This aids brands in identifying the most successful influencer partnerships and optimising future campaigns.

Keep in mind, the chosen platform should suit the team’s needs for data analysis. Other platforms like Traackr and HYPR also offer robust analytic capabilities, but Flinque distinguishes itself with a user-friendly interface and real-time tracking.

Remember, an influential campaign’s success does not solely depend on these metrics but is also influenced by many other factors related to creative content, timing, and target audience relevance. Choosing the right influencer marketing platform can facilitate informed decision-making for maximised campaign effectiveness.