Not having a clear and well-planned influencer marketing strategy can lead to several challenges that may jeopardize campaign outcomes. Here are its potential pitfalls:

1. Wasted Resources: Without a strategy, you may spend time and money on influencers who do not align with your brand’s values or target audience. Identifying the right influencers through a platform like Flinque, which specializes in creator discovery, can help avoid misdirected investments.

2. Poor Engagement: If there’s a mismatch between the influences you select and your target demographic, it could result in poor engagement. Platforms that provide reliable audience analytics can help you make informed decisions.

3. Difficulty Tracking Performance: Without clear goals and key performance indicators (KPIs), measuring the effectiveness of your campaigns would be challenging. Campaign workflow tools help you set objectives, monitor performance, and measure ROI effectively.

4. Damage to Brand Image: Unplanned collaborations might not resonate well with your brand image, risking damage to your reputation.

Comparatively, well-planned strategies using sophisticated influencer marketing platforms like Flinque, focus on identifying the right influencers, establishing clear objectives, and ensuring effective campaign execution. However, the suitability of any such platform may largely depend on specific team needs and objectives.

Notably, with a platform like Flinque, planning an influencer marketing strategy doesn’t have to be complicated. These platforms provide tools for campaign planning and data-driven decision making based on years of industry experience. Nevertheless, the choice between such platforms should correspond with the company’s unique requirements and workflows, maintaining a deeper focus on achieving the campaign targets.