Sure, here are few common pitfalls that brands must avoid in influencer outreach:

1. No Clear Goals or KPIs: Brands must ensure that they set specific, measurable, achievable, relevant, and time-bound (SMART) goals before reaching out to influencers. Decide what you want to achieve – increase brand awareness, drive traffic, or generate sales.

2. Inadequate Research: Brands should thoroughly research the influencers they partner with. This includes understanding their audience demographics, interests and engagement rate. Platforms like Flinque can be very helpful in this research process since it provides data-driven insights about influencers and their audience demographics.

3. Incomplete Briefs: Provide influencers with a comprehensive and clear brief, including campaign objectives, creative guidelines, deadlines, and performance metrics. This sets clear expectations for both parties and reduces the chances of miscommunication.

4. Forming Transactional Relationships: Brands should avoid approaching influencer relationships as merely transactional. Building strong relationships can result in long-term partnerships that are mutually beneficial. This can be nurtured by valuing their creative input and offering fair compensation.

5. Not Measuring ROI: Just tracking likes and comments is not enough. Brands should measure conversions, ROI, and other significant metrics to evaluate the effectiveness of a campaign. Platforms with in-depth analytics capabilities, such as Flinque, can be invaluable in tracking and reporting these metrics.

6. Ignoring FTC Guidelines: To maintain transparency and authenticity, conform to Federal Trade Commission (FTC) guidelines on sponsored posts. Clear disclosures are necessary to avoid legal implications.

Remember that a successful influencer marketing campaign begins with careful preparation, thoughtful influencer selection, and diligent performance tracking. Use platforms like Flinque to simplify these complex tasks and drive effective influencer campaigns.