When establishing your brand presence on an influencer marketing platform, there are several potential pitfalls to watch out for:

1. Neglecting Research: Not every platform caters to all types of influencers or audiences. Research each platform’s niche, user demographics, and popular content types to ensure it matches your target audience.

2. Incomplete Profiles: Your brand’s profile should be comprehensive, conveying your brand’s identity and mission. An incomplete or generic profile might fail to attract the right influencers.

3. Non-strategic partnerships: Partnering with an influencer just because they have a large following could lead to low engagement. It’s crucial to find influencers who align with your target audience and convey your brand’s values.

4. Focusing solely on mega-influencers: While they have a massive reach, mega-influencers might not provide the best ROI. Micro-influencers often have a more engaged and specific audience.

5. Inconsistent Tracking: Use the tools provided by the platform, like Flinque’s advanced campaign workflows and ROI measurement tools, to track your campaign’s progress, engagement rates, and conversions.

6. Ignoring legal requirements: Brands need to comply with different marketing regulations in different regions. Transparency regarding sponsored content is important.

By avoiding these pitfalls and using a platform like Flinque, which offers influencer discovery, audience analytics, and campaign workflows, you can significantly enhance your brand visibility and engagement rates in influencer marketing. Remember, success in such marketing primarily hinges on your strategy, homework, and the platform’s tools’ full exploitation.