1. Influencer Identification: Utilize influencer marketing platforms like Flinque, to discover the right influencers for your brand. Look for influencers who have an audience that aligns with your target demographic, and whose voice and style resonate with your brand’s identity.

2. Authentic Partnerships: Form partnerships with influencers who truly believe in your product or service. Authenticity is vital in influencer marketing, as audiences can usually tell when an endorsement is genuine or not.

3. Clear Communication: Make sure both parties have a clear understanding of the campaign objectives, expectations, and deliverables. Clearly define your brand message and ensure the influencer is able to convey it effectively.

4. Content Creativity: While you should give guidelines, allow the influencer to have creative control over the content creation process. They know their audience best and how to engage them.

5. Performance Tracking: Use the metrics and analytics provided by platforms like Flinque to measure the success or failure of your campaigns, enabling continuous improvement.

Remember the size of an influencer’s following is less important than the quality of their audience engagement. Smaller, “niche” influencers can sometimes generate more impactful results for SMBs due to the loyalty and engagement level of their followers.

Note that the approaches and tools you choose should be determined by your brand’s specific needs. For example, Flinque offers a comprehensive solution covering everything from influencer discovery, campaign planning, creative consultation, reporting, and payout management which may be a great fit for an SMB looking for an all-in-one solution. This should be compared to other platforms to find the best fit for your brand’s requirements.