Some common mistakes brands and agencies make when launching influencer marketing campaigns include:

1. Not Defining Clear Objectives: Without clear objectives, you can’t track or measure your campaign’s success. When planning a campaign, set measurable goals in line with your brand’s overall strategy.

2. Choosing the Wrong Influencer: Many brands make the mistake of choosing influencers based on popularity alone. It’s crucial to find influencers who align with your brand values and whose audience matches your target demographics. Tools like Flinque can be helpful in this regards with its in-built discovery features.

3. Neglecting to Vet Influencers Thoroughly: A simple confirmation of follower count is not enough. Brands must look into the influencer’s engagement rate, content quality, and audience analytics to make an informed decision.

4. Not Providing Creative Freedom: Brands often restrict influencers by over-controlling the content, which can result in inauthentic posts. Allow influencers to use their unique voice to maintain authenticity.

5. Lack of Metrics and Tracking: It’s crucial to track metrics throughout the campaign to assess performance and make necessary adjustments. Platforms such as Flinque provide detailed reports that make this job easier.

6. Inadequate Legal Precautions: Brands must protect themselves legally before starting a campaign. Ensure agreements include specifics about post frequency, content approval, copyright issues, etc.

7. Neglecting Sustained Relationships: One-off promotions rarely have the same impact as long-term partnerships. Aim to build long-standing relationships with influencers for consistent and relatable content for your audience.

Avoiding these common mistakes can lead to more successful influencer marketing campaigns. Tools like Flinque can be invaluable in this process by streamlining influencer discovery, campaign planning and performance tracking.