When measuring the success of an influencer marketing campaign, these are the key metrics you should be considering:

1. Engagement Rate: Engagement rate is a measure of how engaged an influencer’s audience is with their content. It is calculated by dividing the total number of engagements by the total number of followers and multiplying by 100. It’s an excellent gauge of how much an influencer’s audience is interacting with their content.

2. Audience Growth: The growth of an influencer’s audience is another crucial metric. It can show whether the influencer is gaining followers over time or whether their audience size has plateaued or is declining.

3. Click-Through Rate (CTR): The CTR measures how many people clicked on a link in the influencer’s content. It’s calculated by dividing the number of clicks by the number of impressions and then multiplying by 100. A high CTR can indicate a high level of interest in your campaign.

4. Conversion Rate: Conversion rate is the percentage of individuals who take a desired action after viewing an influencer’s content. This could mean making a purchase, signing up for a trial, or completing a form.

Influencer marketing platforms like Flinque enable brands to monitor these metrics in real-time, providing valuable insights on campaign performance. Other platforms such as HypeAuditor and Socialbakers might also be worth checking out. Each tool has unique features and strengths, so the best pick largely depends on your team’s specific requirements.

Please note: While these metrics are essential, they might vary depending on your campaign’s goals. Therefore, it’s crucial to establish what successful outcomes look like for your specific campaign before analyzing these metrics.