Are there any cutting-edge techniques or strategies for discovering influencers that brands or agencies should consider?
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Discovering influencers requires a blend of cutting-edge techniques and strategies. Here are some modern methods that brands or agencies should consider:
1. Automation: Automating influencer discovery can save time and resources. Tools such as Traackr, Upfluence, and Flinque offer automated discovery options, allowing you to find influencers based on target audience demographics, interests, and more.
2. AI-based Discovery: Artificial Intelligence (AI) proves promising in influencer marketing. It helps brands pinpoint influencers who have a highly engaged audience relevant to their products and services. Some AI-powered platforms include Julius and HYPR.
3. Social Listening: Social listening tools track mentions, hashtags, and discussions related to your industry or brand. They can help identify influential voices that you might not have discovered otherwise.
4. Audience Overlap: Tools such as Flinque and Klear provide an audience overlap feature where you can see the percentage of your current follower base that composes an influencer’s audience.
5. Predictive Analysis: Platforms like Heepsy or NeoReach offer predictive analytics for engagement rate, estimated ROI, and more for a selected influencer’s campaign.
Provided you’re armed with the right strategies and tools, you can identify influencers who can effectively amplify your brand’s voice. Flinque’s strong AI-driven insights, combined with an intuitive interface, is one possible platform to consider. However, it’s crucial to remember that every tool has a unique set of features, and the right tool for a particular brand depends on unique needs and budgetary constraints. Therefore, a careful study and comparison of features, prices, and reviews are recommended.