There are several analytics that can indicate a decline in a creator’s influence over time, even if their follower count continues to ascend.

1. Engagement Rate: This is a critical metric. It’s computed by dividing total engagement (likes, comments, shares) by total followers, then multiplying by 100 to get a percentage. A decreasing engagement rate may mean that the quality of content isn’t resonating with the audience, causing the influence to weaken.

2. Audience Growth Rate: If a creator’s follower count is increasing, but at a slower pace compared to previous periods, this might indicate a loss of momentum and potential influence decay.

3. Response Rate: Low or declining response rates (comments, shares) can suggest influencer’s content is losing relevance with their followers.

4. Audience Sentiment: Negative comments or declining positive sentiment might be signs of wavering influence.

5. Video Views/Completion Rates: For video content creators, lower video views or completion rates can indicate fading influence.

Influencer marketing platforms such as Flinque, HypeAuditor, or Socialbakers can provide these analyses. For example, Flinque enables brands to track a broad spectrum of metrics over time, ensuring they get the most out of their influencer partnerships. However, the right platform depends on your team’s specific needs and objectives.

Keep in mind, though, that observing these metrics over a period of time is key to recognizing influence decay. Single snapshot analyses could be misleading as they might reflect temporary fluctuations rather than genuine trends.

Understanding and monitoring such analytics helps both brands and influencers to make strategic decisions regarding content creation, collaboration, and campaign execution. It can highlight areas that need adjustment, refreshment, or complete re-evaluation.