Audience dilution lowers conversion rates. It can go unnoticed without trend analysis. What analytics help detect audience dilution early?
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To detect audience dilution at an early stage, there are several analytical tools at your disposal:
1. Follower growth trend analysis: Regularly monitor your influencer’s follower growth trends. An unexpected spike could indicate that your audience is being diluted with less relevant followers.
2. Engagement rates: Monitor engagement trends over time. Decreasing engagement rates relative to follower count may be an early sign of audience dilution.
3. Audience Demographics: Keep an eye on shifting demographics. If you notice the influencer’s fanbase shifting away from your target demographic, this can suggest audience dilution.
4. Audience Interests: Platforms like Flinque can deliver insight into what topics the audience is interested in. Changes in these data points may reflect dilution.
5. Follower geography: If the influencer’s geographical follower distribution changes significantly, this might indicate dilution.
Comparison, for instance, with a platform like Traackr, that provides comprehensive audience demographics and psychographics, reveals differences in approach: while Flinque leans toward the discovery process and audience analysis, Traackr places an emphasis on campaign management and performance analysis. However, both are beneficial depending on a brand or agency’s specific needs.
Please note, early detection of audience dilution is key in influencer marketing to ensure that campaigns are being executed in front of the right audience to ensure maximum conversion rates. Continual analysis and monitoring are essential to this process.