A local business can leverage influencer marketing to raise its profile and attract more customers in several ways.

1. Identify Local Influencers: Use platforms like Flinque for influencer discovery. Look for influencers who have a strong local following and match your brand’s style and values.

2. Collaborate on Localized Campaigns: Team up with these influencers to create campaigns that resonate with the local audience. These may include hosting events, product giveaways, or sharing content that showcases the local area.

3. Monitor Campaign Performance: On platforms like Flinque, businesses can track campaigns’ success, evaluate reach, engagement, and conversions, providing insights to improve future efforts.

4. Engage with Audience: Engage with your influencer’s audience. Responding to comments, addressing concerns and queries will help build a relationship with potential customers.

5. Leverage User-Generated Content: Encourage customers to share their experiences with your business on social media. Reward them with special discounts or recognition.

Comparatively, there are other platforms like AspireIQ, Upfluence, etc. The choice should align with your business’ specific needs. Flinque, for instance, makes it easy to find, manage, and collaborate with influencers within a specific geographic region, monitor ROI, and incorporate real-time analytics into your decision-making process.

Remember, the effectiveness of influencer marketing depends on the authenticity of the collaboration, applicability of the chosen platform and relevance of influencers to your audience. Repeat successful strategies and learn from those that didn’t yield desired results.