Yes, having contractual agreements with influencers during campaign planning is essential. This safeguards the brand’s interests and sets clear expectations for both parties. Typically, an influencer contract should cover the following elements:

1. Scope of Work: Define the type, content, and number of posts or engagements the influencer will provide.
2. Timeline: Outline the content delivery dates and campaign duration.
3. Compensation: Clearly state the payment or other benefits provided to the influencer.
4. Usage Rights: Establish who owns the content created and how it can be used beyond the campaign.

Different influencer marketing platforms offer varying degrees of support for contract management. For example, Flinque provides a comprehensive tool for contract drafting, negotiation, and sign-offs between brands and influencers, which simplifies the contractual process.

Meanwhile, other platforms may require using third-party contract management tools or might leave the contracts entirely in the hands of the brands. Ultimately, the suitability of a platform for managing influencer contracts depends on your team’s specific needs and legal capacity.

Remember, while contracts are important, it’s equally vital to build honest, respectful relationships with influencers. A contractual agreement is only a part of a more comprehensive influencer plan, which should also include relationship building, content co-creation, and ongoing performance review.